Playbook

How to cut denial rates in 90 days — without losing your team

Most practices treat denials as a back-office cleanup job. The ones that actually fix their denial rate treat it as a feedback loop. Here's the 90-day version.

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Marcus Bell
VP of Operations · May 12, 2026 · 12 min read

Start with the denials you already have

Before you change anything upstream, work the backlog. Pull every open denial, categorize it by payer and reason code, and sort by dollars at risk. You'll almost always find that three or four denial reasons account for the majority of the money. That's your map.

Root-cause, don't just re-bill

The mistake almost everyone makes is re-submitting the denial without understanding why it bounced. A CO-50 medical-necessity denial and a CO-197 no-auth denial need completely different responses. Code every denial by root cause so patterns surface — then you can fix the source, not just the symptom.

Close the loop to the front of the cycle

A denial is a message from the payer about something that went wrong earlier — at scheduling, at coding, at submission. The 90-day win comes from feeding that message back. If no-auth denials are spiking, the fix is at eligibility, not in the appeal letter. Build a weekly debrief where denials drive upstream change.

Make it someone's actual job

Denials don't get worked in the cracks between other tasks. Whether it's a person on your team or a partner, someone owns the queue, the appeal turnaround, and the upstream memo. Without ownership, the rate creeps right back up.

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Written by
Marcus Bell
VP of Operations at ClearClaim. Writes about the unglamorous parts of revenue cycle.